Ashley Edwards

Ashley Edwards is an experienced professional in brand strategy and trend forecasting, currently serving as an Adjunct Professor at the University of Cincinnati and working as a Content Contributor for BeautyMatter. As Principal at The Insight Atelier, Ashley translates category, consumer, and cultural intelligence into comprehensive brand strategies. Previous roles include Consultant Director at WGSN, where Ashley developed future-focused strategies for Fortune 100 companies, and Strategy Director at Landor, leading brand design initiatives across various industries. Ashley's extensive background includes significant positions at LPK, where strategic foresight and brand innovation were key focuses, and at Procter & Gamble, contributing to the development of consumer insights within the beauty sector. Ashley holds a Bachelor of Science degree in Design, specializing in Fashion Design and Product Development from the University of Cincinnati.