Avi Chai Outmezguine

Becausal (formerly known as Scanbuy Data) offers cutting-edge CPG purchase datasets and audience solutions powered by causal AI, enabling brands to enhance decision-making, optimize campaigns, and confidently meet privacy compliance standards. With causal AI as our bedrock, brands can move beyond assumptions and hypotheticals, unlocking the true drivers behind consumer purchase behavior to make smarter, more effective marketing decisions.