Laurent Caron

Laurent Caron is an accomplished marketing professional with extensive experience in digital marketing strategy, communication, and vendor management. Currently serving as the Marketing Director for Bechtle France since March 2018, Laurent leads a team of 20, overseeing marketing initiatives for Bechtle Direct and Bechtle Comsoft France. Prior to this role, Laurent held the position of Head of Marketing and Communications at Square Habitat PCA, implementing marketing strategies in collaboration with executive management at Groupe Crédit Agricole. Laurent's career includes roles as Marketing Project Manager at RETIF GROUPE, Key Account Manager at SITOUR and SFR, and National Sales Manager for METRONIC Groupe. Laurent holds a Master's degree in Business Administration with a major in Marketing from éklore éducation and completed Prépa HEC at COGESUP.