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Tracy Mader

Vice President Of Business Development at Beck Ag, Inc.

Tracy Mader has over 25 years of experience in various roles within the agriculture industry. Tracy is currently serving as the Vice President of Business Development at Beck Ag, Inc. since June 2022. Prior to this, Tracy was the Principal Founder of Affinity Seed Services, LLC from October 2019 to May 2022, where they provided consultancy services to public companies, private equity firms, and ag-tech start-ups. Tracy also served as the Chairman of the Board at Purple Wave, Inc. from April 2013 to October 2019. Between December 2017 and September 2019, they worked as a Strategic Advisor at HeavyWorth, a FinTech startup focusing on the heavy equipment ecosystem.

Tracy's extensive career includes significant roles at Syngenta, where they worked for more than 20 years. Notably, they served as the Head of NK Marketing and Retail Strategy for the North American Seeds business line from January 2018 to July 2019. During their tenure, they provided leadership and strategic marketing direction, oversaw the go-to-market strategy, and managed analysis of industry and consumer trends. Tracy also held positions such as Commercial Unit Head for West Heartland, Head of Soybeans North America and Global Soybean Strategy Team, Head of Product Marketing for Syngenta Seeds, and Agrisure Marketing and Brand Manager. Tracy began their career at Syngenta in sales and marketing roles.

Overall, Tracy Mader's work experience spans across leadership, business development, strategic advisory, consultancy, marketing, and sales in the agriculture industry.

Tracy Mader obtained a Bachelor of Science degree in Agriculture Economics from Kansas State University, completing the program from 1990 to 1994.

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Timeline

  • Vice President Of Business Development

    June, 2022 - present