Kim Lajic

Kim Lajic has extensive experience in integrated marketing communications, brand management, and product marketing. Kim is currently the Director of Global Integrated Marketing Communications, Digital Marketing & Brand at Beckman Coulter Diagnostics. Prior to this role, they worked as the Director of Global Integrated Marketing Communications & Content at the same company.

Before joining Beckman Coulter Diagnostics, Kim held positions at Baxter International Inc., where they served as the Director of Integrated Marketing Communications, leading a team that managed a $1.6 billion brand for the global medical technology and healthcare IT business.

Kim also worked at Hillrom, where they held the position of Director of Integrated Marketing Communications and Senior Marketing Manager. In these roles, they were responsible for developing and executing commercial strategies for a $500 million business. Additionally, they led the successful launch of a major product, achieving significant revenue growth and market share expansion.

Earlier in their career, Kim worked at Medline Industries, Inc. as a Product Manager, Associate Product Manager, and Marketing & Operations Specialist. Kim gained experience in product management and marketing operations during their time at Medline Industries.

Kim's work experience began with an internship at Transworld Exhibits, where they served as an Intern/Assistant to the VP of Business Development.

Overall, Kim Lajic brings a wealth of knowledge and expertise in integrated marketing communications, brand management, and product marketing to their current role at Beckman Coulter Diagnostics.

Kim Lajic completed a Digital Marketing Certification Course at Northwestern University's Kellogg School of Management in 2022. In 2018, they also attended Northwestern University's Kellogg School of Management for a program on Advanced Marketing Management, with a focus on enhancing digital capabilities. In 2019, they participated in the Marketing Week Mini MBA program with Mark Ritson. Kim Lajic holds a Bachelor's of Science degree in Economics from the University of Illinois Urbana-Champaign.