Beckons is a new experiential luxury hospitality brand uniting the globally celebrated Baillie Lodges and Tierra Hotels portfolios into one global collection. Included in the portfolio are nine award-winning luxury lodges spanning four continents: Australia, New Zealand, Chile and Canada.  

The Beckons brand evolution brings together two of the world’s leading experiential luxury travel companies, each with more than 20 years’ heritage and renowned for delivering a unique brand of hospitality where life-changing adventures combine with luxury lodging. 

From Southern Ocean Lodge, Longitude 131°, Silky Oaks Lodge, The Louise, and Capella Lodge in Australia, to Huka Lodge in New Zealand, Tierra Atacama and Tierra Patagonia in Chile, and Clayoquot Wilderness Lodge in Canada, every property offers a powerful sense of place and a deeply personal guest experience.  

Built around journeys of discovery, Beckons invites curious travelers to connect more deeply with place, culture and the natural world through intimate stays in lodges averaging just 25 suites.​ 

Guided by a regenerative approach to luxury travel, Beckons goes beyond sustainability to create positive, lasting impact for landscapes, wildlife and the communities who call these remarkable destinations home.  

The lodges have been recently recognized by some of the world’s most esteemed awards including the Worlds 50 Best List 2025, MICHELIN Keys, Condé Nast Traveler and Travel + Leisure.​ 

Led by CEO Michael Crawford, Beckons is set to redefine meaningful luxury travel for a new generation of guests, offering a gateway to some of the world’s most rare and remarkable destinations.    

Discover more and explore the collection at beckons.com. 

Beckons

Michael Crawford

This department is responsible for food preparation, menu development, and overall kitchen operations.

Culinary Services

This department focuses on enhancing customer satisfaction and managing reservations and restaurant services.

Guest Experience

This department oversees various operational and strategic functions within the organization.

Management Division

This department focuses on driving revenue through managing client relationships and coordinating sales activities.

Sales Department

This department manages administrative functions, transportation logistics, and facilities maintenance.

Administrative Operations

This department oversees the strategic direction and administrative support for the organization's leadership.

Beckons

Org chart

Teams

Culinary Services

Guest Experience

Management Division

Sales Department

Administrative Operations

Executive Management

Offices

Beckons

Org chart

Teams

Culinary Services

Guest Experience

Management Division

Sales Department

Administrative Operations

Executive Management

Offices

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