Rick Lockton

Rick Lockton serves as the Senior Vice President of Digital at Tractor Supply Company, responsible for a $1.2 billion P&L and overseeing all aspects of the digital experience. With extensive experience in eCommerce and digital strategy, Lockton has held leadership roles across various prestigious organizations, including Ashley Global Retail, Walmart, and Store No. 8. As a member of the National Retail Federation's Digital Council, Lockton focuses on ecommerce innovation in retail. A graduate of the University of Oxford with an MBA, Lockton began a career in leadership and advisory roles at KPMG and General Electric, showcasing a strong foundation in business management and strategy development.