Jonah Nelson

Jonah Nelson has a diverse work experience in the field of brand experience and merchandising. Jonah is currently the Director of Brand Experience at BEDGEAR, a position they started in 2022. Prior to that, they worked at Tempur Sealy International for eight years, starting as a Senior Manager in 2014 and eventually becoming the Director of Brand Experience. In this role, they provided leadership for brand development and executed strategies to enhance consumer experience. Before Tempur Sealy, Jonah worked at Thule as a Merchandising Manager from 2011 to 2014, where they focused on retail strategies and brand positioning. Their earliest role was as the Manager of Visual Merchandising at Trek Bicycle Corporation from 2006 to 2011, where they played a key role in opening Trek branded stores and improving brand strategy at physical touchpoints.

Jonah Nelson attended Utah State University from 2000 to 2005. During their time there, they studied Political Science and History, though no degree name was specified.