Erik Häggblom is a seasoned advertising executive currently serving as the Chief Advertising Officer at Bedrock Streaming since October 2025, where efforts are focused on enhancing advertising revenues for European broadcasters amidst the transition from linear TV to streaming. Prior to this, Erik co-founded and led Tribaldata as CEO, pioneering sustainable advertising solutions aimed at reducing the carbon footprint of ad campaigns. Previous roles include CEO of Carat España, during which Erik transformed the company into the leading advertising agency in Spain, and General Manager positions at Isobar Spain and iProspect Spain, where significant growth and innovation in digital marketing services were achieved. Erik's extensive experience is complemented by his involvement in prestigious award juries and a strong educational background in international business and leadership from renowned institutions.
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