Jim Zabel

Jim Zabel is a seasoned marketing professional with extensive experience in the automotive and digital media sectors. Currently serving as Chief Marketing Officer at Basis Technologies, Jim specializes in advertising automation and digital media operations, leveraging a comprehensive platform to enhance performance. As the Founder and Principal of Wordwide, Jim is redefining lead generation and customer referral strategies through innovative software solutions. Previous roles include Chief Marketing Officer and Senior Vice President at Volkswagen of America, as well as leadership positions at Omni Advertising, Arrowhead Advertising, and INNOCEAN USA, among others. Jim's career began at Nissan Motor Corporation, progressing through various marketing and operational roles. Jim holds a Bachelor of Science in Sports Medicine from Guilford College.