Luca Penati

Luca Penati is an experienced professional in the fields of branding, marketing, and public relations. Luca began their career in 1991 at Edelman, where they held several positions including Executive Vice President and Deputy General Manager of the Milan office. In 2005, they moved to Ogilvy & Mather, where they served as Managing Director of Content and Social, Global Managing Director of Technology Practice, and Co-Head of Global Content Practice. In 2012, they became an Advisor to Tok.tv, and in 2013 they became an Advisor to BAYCAT. In 2014, they joined Weber Shandwick as President of the West Coast and General Manager of the San Francisco, Silicon Valley, and Los Angeles offices. In 2019, they founded PENATI AND PARTNERS, a modern branding and communications firm. Luca also serves as Strategic Advisor to PR and Communications Agencies, and Strategic Advisor to SmartItaly and Mind the Bridge. In 2022, they will become Chief Marketing and Communications Officer at BEE Content Design.

Luca Penati has attended the Scuola Piccolo Teatro di Milano.