Hector Maldonado is a seasoned professional in the field of digital transformation and generative AI, currently serving as a Generative AI Architect at BEES since January 2023, where the focus is on developing frameworks to enhance products with artificial intelligence. Previously, Hector has held key positions including Global Manager of Product & Engineering at BEES, overseeing the expansion of the BEES Digital platform, and Digital Transformation Manager at Anheuser-Busch InBev, where efforts were directed toward transforming B2B eCommerce solutions in Europe. Earlier experience includes serving as CRM Engineering Manager at Cable & Wireless Communications, concentrating on market-to-cash integration, and as Sales and Marketing Information System Regional Manager at Columbus Networks, where notable contributions were made in configuring a digital sales process using Oracle CRM. Hector holds an Industrial Engineering degree with a focus on Operations Research and Programming from Pontificia Universidad Javeriana and a Baccalaureat Scientifique in Mathematics from Lycée Français Louis Pasteur.
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