Vital Potlatov

Vital Potlatov serves as the Global Senior Technology Director and Head of Professional Services at BEES since 2023, focusing on business transformation initiatives across North America, EMEA, and APAC. Prior to this role, Vital spent over a decade at Anheuser-Busch InBev, where titles included Senior Technology Director for Digital Transformation in Europe, Director of Commercial Solutions, and Director of M&A Technology Integration, coordinating complex integration plans during significant mergers. Vital's educational background includes an Executive Education degree from Harvard Business School and various advanced degrees from the National Technical University "Kharkiv Polytechnic Institute," including a PhD in Artificial Intelligence and an MS in Strategic Management and Computer Engineering. Additional programs were completed at Vlerick Business School and Georgia Tech Scheller College of Business, emphasizing technology leadership.