Rishi Varma

Advisor at BEESY Strategy

Rishi has over 25 years of experience working in the pharmaceutical and biotech industries and was the founder and CEO of AlphaDetail, Inc. a leading provider of primary market research services and technology.

During his years at AlphaDetail, Rishi led and grew the company, and personally conducted hundreds of marketing research studies – U.S. and global — for a diverse array of pharmaceutical, biotech, and medical device clients. He has experience across a wide array of therapeutic areas, from highly niche specialty areas to broad generalized therapies. He has conducted research with numerous patient, physician, and other healthcare provider segments.

Rishi was instrumental in advancing AlphaDetail’s marketing research analytical techniques and has significant expertise in conjoint analysis, market assessment, product profile testing, ATU studies, strategic segmentation, and patient journey studies.

Prior to AlphaDetail, as a senior engagement manager for Strategic Decisions Group (SDG), Rishi helped top-tier pharmaceutical companies in strategy development and process design throughout the R&D and marketing value chain. He was also selected by SDG to lead the development of its biotech practice.

Rishi holds a B.S. in industrial engineering and an MS in decision analysis from Stanford University. He lives in San Francisco, CA with his husband and two kids, serves on the Board of Trustees at Children’s Day School, walks five miles a day, and is trying to learn to cook five vegetarian meals that his whole family would enjoy (he needs help!).

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