Ture Boye Nielsen

Channel Lead & Senior Marketing Automation Specialist at Beet

Ture Boye Nielsen has a diverse work experience spanning over two decades. Ture began their career as a Web Developer at O2 Interactive Media in 2002 and later moved on to Retail Internet A/S, where they served as Head of Campaigns and played a pivotal role in establishing the Swedish office. During their time at Retail Internet A/S, Ture was responsible for managing campaigns and expanding the company's presence in the Nordic countries.

Ture then joined Come&Stay, where they held multiple roles, including Key Account Manager and Business Development Manager. As a Key Account Manager, they managed major accounts in the Nordic division and collaborated directly with clients and media agencies. In their role as Business Development Manager, they led the integration of Social Mix Media products into the Nordic markets after the company's acquisition of Retail Internet A/S.

In 2010, Ture transitioned to Lead Direct Media as the Head of E-mail Marketing, Campaign, and Account Management. Ture worked closely with publishers, clients, and partner managers to design and optimize e-mail marketing campaigns. After four years, they moved on to Embla Marketing AB as an E-mail Marketing Specialist, where they utilized their expertise in lead generation and email marketing to help Nordic companies improve their results through optimization and automation.

Continuing their career in the field of email marketing, Ture joined Dustin Group in 2014 as an E-mail and Marketing Automation Specialist. Ture honed their skills in email automation and marketing strategies during their tenure. Subsequently, they became a Sales Partner at Etraveli Group, where they contributed to the company's sales initiatives.

In 2015, Ture co-founded Email Addicts, a company they still serve as the CBDO and Co-Founder. Currently, they hold the position of Channel Lead and Senior Marketing Automation Specialist at Beet, starting in 2022. Additionally, Ture worked as the Interim Head of CRM at Babyshop Group from February to June 2022.

Overall, Ture Boye Nielsen's work experience primarily revolves around e-mail marketing, campaign management, account management, and business development within the Nordic market. Their expertise lies in optimizing email marketing results, delivering successful campaigns, and leveraging automation to enhance targeting and deliverability.

Ture Boye Nielsen began their education in 2000 at Softronic University, where they pursued a Bachelor's degree in Web Development, Programming, and MCP + Internet. Ture completed their studies in 2002.

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Timeline

  • Channel Lead & Senior Marketing Automation Specialist

    January, 2022 - present

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