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Zaayer Ali Merchant is a seasoned professional in operations and strategic planning, currently serving as Co-Founder and Head of Operations at BEGIN since January 2024 and as Director at Z2C Limited since July 2022. With a robust background spanning multiple roles at prominent companies, Zaayer has demonstrated expertise in brand activation and media consulting at Brainchild Communications Pakistan and held supervisory and senior associate positions at Starcom. A notable achievement includes increasing monthly website new users by 40% and engagement by 110% through strategic customer insights. Zaayer's academic credentials include a Master of Science in Integrated Marketing Communications and a Bachelor of Arts in Economics, Communication Studies, and Integrated Marketing Communications from Northwestern University.
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Begin
Welcome to Begin, the new face of streaming in Pakistan! 🎥 Explore a diverse library of local films, popular shows, and international blockbusters spanning every genre, from drama to comedy. Plus, catch the biggest live sports events and thrilling action, all in one place. Whether you’re craving your next binge-watch or live sports excitement, Begin has something for everyone. Join us for updates, sneak peeks, and a front-row seat to the future of digital entertainment. Let the binge Begin!