Amanda Lira Brandão

Amanda Lira Brandão is a seasoned professional with extensive experience in consumer and market research across the gaming and beverage sectors. Currently serving as the Consumer & Market Research Director at Behaviour Interactive since February 2023, Amanda focuses on building and enhancing the research practice within the Player Insights team. Prior to this role, Amanda spent over six years at Ubisoft, progressing from a Junior Trends Analyst to a Global Strategic Insights Manager, where key accomplishments included developing collaborative processes among cross-functional teams, delivering strategic market insights, and managing multiple analysts. Earlier career experiences include trend research at Pernod Ricard's Breakthrough Innovation Group, market analysis roles at MCassab and Unilever, as well as entrepreneurial experience founding Soda Pop. Amanda holds an MSc in Marketing and Strategy from Université Paris Dauphine and a Bachelor's degree in Marketing from USP - Universidade de São Paulo.