James Walker

James Walker is a seasoned professional with extensive experience in commercial analytics and strategic management within the media sector. Currently serving as Senior Manager - Commercial Analytics at beIN MEDIA GROUP since April 2024, James leads the valuation and acquisition of media sports rights across various global territories while optimizing audience engagement and commercial performance. Prior to this role, James worked at EY as Manager in Strategy & Transactions, focusing on the media and entertainment sector, and at BBC in Corporate Finance, Strategy & Policy, contributing to initiatives aimed at modernizing the organization. James began the career at PwC as Senior Associate in Investment Management, managing high-level engagements. Academic credentials include an ACA from ICAEW and a BA in Business Accounting with Finance from Newcastle University Business School.