Beintoo
Francesco Lancellotti is a seasoned professional in digital advertising and sales management with extensive experience across various sectors. Currently serving as the Head of Direct Clients and Senior Sales Manager at Beintoo since February 2019, Lancellotti leads initiatives in mobile data and geo-behavioral analytics to optimize client engagement. Prior to this, a robust tenure at JCDecaux involved significant revenue growth and effective management of a high-profile client portfolio. Lancellotti also held pivotal roles at Luxottica Group and SC Johnson, focusing on email marketing and business analysis, respectively. Educational qualifications include a Master of Science in International Management from both Università Bocconi and Fudan University, complemented by a Bachelor’s degree in Economics and Finance from Università Bocconi.
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Beintoo
Beintoo is creating an ecosystem for advertisers and publishers to power a new generation of relevant mobile advertising. Our first-to-market technology enables marketers to understand users based on actual geo-behavior.Mobile advertising has a problem. Current-state location data collection methodologies do not capture a mobile users’ actualconsumer behavior. App publishers and advertisers have not had the means to personalize the mobile experience based on offline user behavior…until now.Through machine learning BeAudience processes user dwell-time data within beacon, Wi-Fi and GPS signals to segment highly targetable audiences for mobile marketing. We provide this valuable, actionable geo-behavioral data for advertisers and app publishers through our automated platform.