Hanne Birch Guldborg

Beirholm competes in the global flat linen market. We develop, design, source and sell textiles to rental laundry chains and individual rental laundries in the linen rental industry. We bridge the gaps and develop synergies between four distinct industries – the textile manufacturers, our rental laundry customers, the customers of the rental laundries, e.g., hotels, restaurants, hospitals, and rest homes, and the consumers who actually experience and enjoy the textiles in use. We see ourselves in a unique role at the center of a commercial “galaxy.” It is a challenging role. It requires long-lasting collaboration across industrial, national, and cultural borders. We synchronize customer and market demands, technologies, logistics, and pricing in order to achieve the best possible results for our rental laundry customers. We select our partners with care, and we perceive them as our value creation network – independent partners who work together to optimize the opportunities in a complex business system. We interweave knowledge across industries to meet specific production, purchasing, laundering, and marketing challenges, and we work closely with the experts within each business partner organization. Our only real company asset is the people in our organization, the knowledge they possess, and their ability to apply it effectively every day.