Fernanda Meza

Fernanda Meza is an experienced professional in sales and management, currently serving as Director de Ventas at BekaertDeslee and as a Profesor de Cátedra at Tecnológico de Monterrey. From January 2018 to May 2023, Fernanda worked as Country Director and Sales Director for Mexico & Latin America at Cathay Hogar México, where notable achievements included developing commercial strategies, managing e-commerce growth, and facilitating the company’s establishment in Mexico. Prior to this, Fernanda held a significant role in international sales at Grupo Kaltex, achieving a 2300% sales increase in four years. Furthermore, Fernanda contributed to Briggs & Stratton's success as Mass Retail Manager, overseeing substantial sales growth, and played an instrumental role at Maderarte Industrial and Wal-Mart, focusing on sourcing and product development. Academic credentials include an MBA from Thunderbird School of Global Management and a BS in International Business from Tecnológico de Monterrey.