Andrea Paroletti

Andrea Paroletti is an accomplished marketing professional with extensive experience in category management and strategic marketing within the consumer goods sector. Currently serving as Category Marketing Manager for Cooling & Air Conditioning at Beko Europe, Andrea is responsible for formulating business strategies based on consumer insights. Prior roles include Category Marketing Manager for Cooling and Regional Business Manager for Cooking at Whirlpool Corporation, where Andrea coordinated product introductions and distribution strategies across Europe, the Middle East, and Africa. With a strong background in digital trade marketing and key account management at Whirlpool and experience in global product marketing at Philips, Andrea possesses a robust skill set in market analysis, product lifecycle management, and cross-functional collaboration. Academic credentials include a Master of Science in Marketing Management from Università Bocconi and a double degree in International Business from Smith School of Business at Queen's University.