Edda Laudi

Edda Laudi serves as the PR & Event Lead at Beko Europe since April 2024, bringing extensive experience from established roles at Whirlpool Corporation in the EMEA region, where responsibilities have included PR & Events Manager and Marketing Manager. Edda's career at Whirlpool spans multiple positions since 1995, including PR Manager, Product Communication & Event Manager, and Sponsorship & Customer Loyalty Manager. Educational qualifications include a degree from Università degli Studi di Milano, completed in 1995.