Beko Europe
Johan Lundvall is a seasoned sales and marketing professional with extensive experience in the consumer care sector, currently serving as the Sales & Marketing Lead for Beko Europe since April 2024, focusing on marketing strategy and sales for various product lines. Prior to this role, Johan spent over 16 years at Whirlpool EMEA, where responsibilities included leading sales and marketing efforts, trade marketing, and new business development for the Nordic region in multiple capacities. Johan's career began in retail sales at Länna Jakt & Fiske AB, complemented by a strong educational foundation in social science and business economics, as well as military service as a squad leader.
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Beko Europe
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Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. Newly formed Beko Europe’s 75% shares are owned by Beko B.V and 25% owned by Whirlpool Corporation. With more than 20,000 employees, Beko Europe has 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.