Beko Europe
Rachel Niemoller is a seasoned marketing professional with extensive experience in brand management and strategic alliances. Currently serving as Senior Brand Marketing Manager and Head of Whirlpool Brand & Strategic Alliances for Beko Europe since April 2024, Rachel previously held similar roles at Whirlpool Corporation from June 2018 to April 2024, overseeing various brands and strategic partnerships across Europe, the Middle East, and Africa. Rachel's early career includes positions with Ketchum, Perillon Software, and several internships in communications and public relations. Educated at the University of Southern California, Rachel earned a Bachelor of Arts in Communication, supplemented by minors in Italian and International Relations.
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Beko Europe
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Beko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. Newly formed Beko Europe’s 75% shares are owned by Beko B.V and 25% owned by Whirlpool Corporation. With more than 20,000 employees, Beko Europe has 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year.