Beko Global
Ketnarin Likitsirikul is a seasoned professional in business development and trade marketing, currently serving as a Business Development Specialist and Commercial Business Executive at Beko Global since October 2017, where responsibilities include managing pricing and promotions for Beko Thailand. Prior experience includes a role as Assistant Manager at LG Electronics, focusing on sell-out strategy and go-to-market initiatives, and as MRO Manager at HS Ad Thailand. Earlier in the career, Ketnarin worked as a user coordinator for Asian Navigation Co., Ltd., an agent for Yang Ming Marine Transport. Educational qualifications include a Master of Management in Marketing from the College of Management, Mahidol University, and a Bachelor of Arts in Korean Language and Literature from Silpakorn University, complemented by a solid foundation in science and mathematics from high school education.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.