Beko Global
Le Trong Phuoc is an experienced professional who has worked in various roles within product management and marketing for companies like Samsung Electronics, Beko Global, Häfele Vietnam, and Samsung Display Vietnam Co., Ltd. With a degree in Mechanical Engineering from Hanoi University of Science and Technology, Le Trong Phuoc has developed and executed product strategies, managed product life cycles, conducted market research and analysis, and supported sales departments in new product introduction processes. Le Trong Phuoc has a strong background in product management within home appliances and display equipment industries.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.