Beko Global
Maxim Chekashov has extensive work experience in the sales field. Maxim started their career in 2008 as a Sales Representative at Ariston Thermo Group. Maxim then became a Sales Manager in the DIY channel before joining Haier in 2010 as a Business Development Manager. In 2013, they joined Samsung Electronics as a Federal Key Account Manager before being promoted to Head of Sales for Built-In Appliances. In 2018, Maxim joined Beko Global as the Head of Sales for National Key Accounts, and later became the Sales Director. Their experience demonstrates their strong expertise in sales and account management in the electronics and appliances industry.
Maxim Chekashov attended Moscow State University of Economics, Statistics and Informatics (MESI) from 2003 to 2008. During this time, they pursued a Specialist degree in the field of study of Organizational Management.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.