Beko Global
Michela Lucchesini has extensive experience in marketing and product management. Michela started their career at Candy Hoover Group in 2002 as a Product Manager Global, and later worked as a Product & Trade Marketing Manager - Mercato Italia. In 2013, they joined Beko Global as a Marketing Manager, and was promoted to the role of Marketing Director in 2019.
Michela Lucchesini pursued their education at Università Bocconi from 1992 to 1997, where they obtained a Laurea in Scienze dell'Economia e della Gestione Aziendale with a specialization in Marketing. In 1996, they also attended Melbourne Business School for a semester as part of an exchange program, focusing on Business Administration and Marketing.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.