Beko Global
Ran Novak is an experienced professional in product management and brand management, currently serving as a Senior Product Manager at Beko Global since November 2019. Prior to this role, Ran worked as a Brand Manager at LG Electronics and Pioneer Electronics, where responsibilities included comprehensive management of brands in audio, video, and smart home sectors. At MOREL HIFI, Ran held the position of Sales Marketing Manager, focusing on distributor management and digital marketing initiatives. Earlier experience includes serving as Project Director at Target Market, specializing in experiential marketing and event production. Ran holds a degree from The College of Management Academic Studies, obtained between 2012 and 2015.
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Beko Global
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Arçelik Group, which was founded in 1955, operates in consumer durables and consumer electronics sectors under the scope of Koç Holding with its production, marketing and after-sales services. Arçelik Group has 26.000 employees worldwide and 15 production facilities throughout the world; in Turkey, Romania, Russia, China, South Africa and currently in Thailand. The Company has recently entered to the US market as Beko US Inc with its Sales & Marketing Office in Chicago and its R&D Offices in Boston and Silicon Valley will be open in 2016. Beko, the global brand of Arçelik, has been the brand which increased its market share the most in European white goods market within the last six years and thus has been the brand with the fastest growth in the sector. Beko remains the second biggest brand in European white goods market It is the leader brand of U.K. white goods market for years and claimed top position in French free-standing white goods market following its leadership in the Polish white goods market. Additionally, Beko has become the fastest growing white goods brand of the German market, the biggest white goods market of Europe, in the last 5 years with a more than 2-fold market growth.