Heidi Askin

Heidi (Konzen) Askin has a diverse work experience spanning several roles and companies. Heidi currently holds the position of Chief of Staff and Strategic Project Director at Bel, a role they started in September 2022. Prior to that, they served as the Director of Culture and Transformation from June 2020 to September 2022. Heidi also worked as the Director of Strategy at Bel from March 2019 to June 2020. Before joining Bel, they held the role of Group Strategic Planning Manager from March 2017 to March 2019, where they updated the global business strategy and led the global strategic mid-term business planning process. Heidi also has experience in consumer insights and brand planning, having served as the Group Manager of Global Consumer Insights from April 2016 to March 2017. Heidi held various consumer insights manager roles prior to that, both in Europe and the Americas region. Before their time at Bel, Heidi worked as an Associate Manager of Consumer Insights and Strategic Planning at Sara Lee from September 2009 to May 2011. Heidi also served as a Brand Development Consultant at Orion's Mind, LLC from March 2008 to August 2009, and a Brand Strategist at Bamboo Worldewide from August 2006 to March 2008. Heidi's early career includes a role as a Music Marketing Manager at Borders Group Inc from June 2004 to August 2006.

Heidi (Konzen) Askin obtained a B.A in Marketing from Michigan State University from 1999 to 2004. In 2020, they also obtained an Executive Masters in Coaching and Consulting for Change with distinction for their thesis on "The factors to build systemic organizational resilience" from INSEAD.