Bel Group
Marie-Eve Robert has a diverse work experience spanning various marketing roles. Marie-Eve started their career as a Field Marketing Assistant at Molson Canada, where they supported the manager for the Montreal region in organizing major sponsorship events. Marie-Eve then advanced to become a Field Marketing Manager, responsible for multiple territories and overseeing recruitment and performance management. Marie-Eve later transitioned to Molson Canada's marketing team, serving as an Assistant Brand Manager for Coors Light and eventually becoming a Brand Manager for the same brand. In this role, they led the development and implementation of the Quebec Marketing plan and managed the brand budget. Marie-Eve then joined Saputo Inc. as a Brand Manager, managing and monitoring various brands within the bakery division. Marie-Eve further expanded their experience by working at FCB Global as an Account Director, providing leadership and supervision for client servicing teams. Marie-Eve then established their own marketing and events consultancy called MeRo Marketing & Events. Finally, Marie-Eve held several roles at Bel, including Senior Brand Manager for Boursin cheese, Brand Marketing Director for Boursin & The Laughing Cow, Marketing Director, and ultimately Vice President Marketing and CSR. Throughout their career, Marie-Eve has demonstrated a strong strategic mindset and achieved notable successes, including receiving a "High-Performing Team" award for exceeding growth expectations for the Boursin brand.
Marie-Eve Robert attended HEC Montréal from 1999 to 2002, where they earned their Bachelor of Business Administration degree with a specialization in Marketing.
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Bel Group
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French-family-owned company founded in 1865, the Bel Group is today a major player in healthy, dairy, and fruit snacking. Its mission - “Champion healthier and responsible food for all” - guides its 12,600 employees in rolling out a sustainable and profitable business model that places the consumer and shared valued creation at the heart of its decisions. With a portfolio of iconic and global brands such as The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin®, Pom'Potes, and GoGo squeeZ, as well as twenty other local brands, Bel brings the dairy and fruit products goodness to nearly 400 million consumers every year in more than 120 countries. Headquartered in Suresnes - France, the Group operates more than 40 subsidiaries and 32 production plants.