Marie-Eve Robert

Vice-présidente Marketing & RSE | Vice President Marketing & CSR at Bel Group

Marie-Eve Robert has a diverse work experience spanning various marketing roles. Marie-Eve started their career as a Field Marketing Assistant at Molson Canada, where they supported the manager for the Montreal region in organizing major sponsorship events. Marie-Eve then advanced to become a Field Marketing Manager, responsible for multiple territories and overseeing recruitment and performance management. Marie-Eve later transitioned to Molson Canada's marketing team, serving as an Assistant Brand Manager for Coors Light and eventually becoming a Brand Manager for the same brand. In this role, they led the development and implementation of the Quebec Marketing plan and managed the brand budget. Marie-Eve then joined Saputo Inc. as a Brand Manager, managing and monitoring various brands within the bakery division. Marie-Eve further expanded their experience by working at FCB Global as an Account Director, providing leadership and supervision for client servicing teams. Marie-Eve then established their own marketing and events consultancy called MeRo Marketing & Events. Finally, Marie-Eve held several roles at Bel, including Senior Brand Manager for Boursin cheese, Brand Marketing Director for Boursin & The Laughing Cow, Marketing Director, and ultimately Vice President Marketing and CSR. Throughout their career, Marie-Eve has demonstrated a strong strategic mindset and achieved notable successes, including receiving a "High-Performing Team" award for exceeding growth expectations for the Boursin brand.

Marie-Eve Robert attended HEC Montréal from 1999 to 2002, where they earned their Bachelor of Business Administration degree with a specialization in Marketing.

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