Adolfo Melchor Guerrero

Adolfo Melchor Guerrero is an experienced professional in product management and business intelligence, currently serving as Product Manager – Digital Planning at Belcorp since May 2011. Belcorp is a multinational beauty company with annual sales exceeding US$ 1 billion across 14 countries. Adolfo oversees the B2B E-commerce digital channel, achieving a remarkable 500% growth in digital sales over three years with a budget of US$ 0. Previous roles at Belcorp included Business Intelligence Corporate Manager and Planning Strategy and Projects Analyst, where Adolfo contributed to brand analysis and developed key strategic initiatives. Prior to Belcorp, Adolfo worked as a Marketing Assistant at Toyota del Peru S.A., where responsibilities included managing the marketing mix and launching vehicles. Adolfo holds a Master of Marketing from Centrum - EADA and a degree in Industrial Engineering from Pontificia Universidad Católica del Perú.