Monica Valladares de la Fuente

Monica Valladares de la Fuente is an experienced professional in innovation and marketing, currently serving as the Fragrance Innovation Manager and Skin & Personal Care Innovation Manager at Belcorp since February 2019. Monica successfully led the development of a portfolio featuring 42 products to adapt to market changes in 2020 and created a sub-brand aimed at young consumers, generating over USD 1 million in annual income. Prior roles include a marketing consultant at TRIP, an MBA consultant for McDonald's, and participation in LVMH's corporate challenge. Monica has a strong background in brand planning and product innovation, contributing significantly to growth in sales during previous positions at Belcorp and other companies. Monica holds an iMBA from IE Business School and a degree from Universidad de Lima.