Sofia Aredo is a Brand Growth Analyst specializing in Skin & Care at Belcorp, a position held since August 2024. Previously, Sofia served as a Sustainability Trainee and Intern at Belcorp, where responsibilities included benchmarking sustainability practices within the cosmetic industry, systematizing regulatory frameworks across 14 countries, and contributing to the corporate sustainability strategy and the 2022 Sustainability Report in accordance with GRI standards. Earlier experience includes working as a Voceros UP, where recruitment and guidance were provided to high school students, as well as an Operations Intern at Prendea, focusing on user behavior insights to enhance customer retention strategies. Sofia holds a Bachelor's degree in Economics from Universidad del Pacífico and additionally studied at HEC Montréal.
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