Bazaarvoice
Douglas C. Straton has a diverse work experience spanning various industries and roles. Currently, they are serving as the Chief Customer Evangelist at Bazaarvoice, where they provide insights and expert advice to Sales, Client Success, and Marketing teams. Douglas C. also works with the Value Engineering team to develop a comprehensive view of client value and drives account engagement and growth.
Prior to their role at Bazaarvoice, Douglas worked as a Strategic Advisor at Digital Commerce Global and Nectar First, where they provided strategic guidance and advice.
Douglas has held significant positions at reputable companies such as The Hershey Company and Unilever. At The Hershey Company, they served as the Chief Digital Officer and was responsible for driving the development and best practices in Omnichannel, eCommerce, Digital Marketing, and more.
During their time at Unilever, Douglas held multiple roles, including Vice-President of Digital, eCommerce, Omnichannel, and Data. Douglas C. played a vital role in implementing Unilever's global and North American eCommerce and Omnichannel strategies and was responsible for the development of various aspects across the company's US portfolio.
Prior to their work at Unilever, Douglas was involved with TIGI, where they held the position of Sr. Vice President Int'l Sales and Marketing, Vice President National Accounts. Douglas C. managed several regions and led the global brand building and promotions, analytics, insights, customer service, and trade marketing.
Earlier in their career, Douglas worked at LVMH as the Director of Trade Marketing for TAG Heuer and at L'Oréal - Matrix as the Director of Business Development.
Overall, Douglas C. Straton has extensive experience in various leadership roles, specializing in digital commerce, eCommerce, omnichannel strategies, and brand development.
Douglas C. Straton completed their Bachelor of Arts (BA) degree in Management and Labor Relations from Michigan State University, where they studied from 1986 to 1990. Additionally, they received training in Unilever Leadership Development and Change Management from INSEAD, a program which was delivered and developed by INSEAD.
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Bazaarvoice
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Bazaarvoice is a digital marketing company based in Austin, Texas. Bazaarvoice’s extensive global retail, social, and search syndication network, product-passionate community, and enterprise-level technology provide the tools brands and retailers need to create smarter shopper experiences across the entire customer journey.