Koen Salien

Koen Salien is an experienced professional in digital marketing and project management, currently serving as Projectmanager Feature Designer Digital & Data and Performance & Reporting Digital Marketing Communication at Belfius since February 2012. Key responsibilities include data analysis and reporting using Google Analytics and Adobe Analytics, managing search engine advertising through Google AdWords and Bing Ads, and overseeing affiliate marketing and SEO initiatives. Prior experience includes positions as Account Manager Marketing Communication at Belfius and various roles including Project Manager and IT Account Manager at Dexia Bank Belgium from July 1989 to February 2012, with a focus on corporate, private, and retail banking operations. Koen's educational background includes studies at Karel de Grote-Hogeschool, University of Antwerp, and HHC.