Alexandra Beketova

Alexandra Beketova is an experienced professional in account management and business development, currently serving as the Head of Account Management for Believe, focusing on Label & Artist Solutions in Russia and CIS since November 2020. Previously, Alexandra held multiple roles at Booking.com from June 2015 to April 2020, including Market Manager for Experiences and Senior Account Manager, where significant achievements included launching new product verticals and expanding regional markets. Prior experience includes positions at Starwood Hotels & Resorts and as a Sales Coordinator for the 2014 Olympic Games. Alexandra holds a Bachelor's degree in Business Administration from Lomonosov Moscow State University and completed an exchange semester in International Business at Singapore Management University.