Celine Hitti

Celine Hitti has a diverse work experience spanning different industries. Celine currently holds the position of Head of Editorial & Marketing Partnerships - MENA at Believe, a role they have held since October 2021. In this role, they oversee the hiring and training of a high-performing team and successfully onboarded new DSP partners, resulting in a strong presence in the region.

Prior to their current role, Celine worked as the Head of Trade Marketing - MENA at Believe from June 2020 to October 2021. Celine spearheaded the promotion of local and international releases to various digital streaming platforms and successfully navigated complex market challenges.

Before their time at Believe, they worked as a Trade Marketing Manager for Believe MENA from January 2019 to June 2020. In this role, they developed and maintained strong relationships with key contacts at digital streaming platforms in the MENA region and implemented processes to educate the sales team on digital best practices.

In addition to their roles at Believe, Celine founded their own creative agency called Yellow-Up in 2017, where they supported arts projects in the MENA region. Celine also co-founded the leading voice workshop in Beirut called Voice Matters Workshop in 2015.

Prior to these entrepreneurial ventures, they worked as a Visual Communication Services freelancer at Strategy& from September 2017 to October 2021. Celine was responsible for managing various projects, creating report documents, and developing new frameworks to streamline processes.

Celine also worked as a Talent Manager for Lebanese artist Mike Massy from March 2015 to October 2018, managing their career growth and handling their digital presence.

Before that, they worked as a Senior Visual Communication Services assistant at Strategy& from October 2013 to March 2015, where they managed client projects and produced PowerPoint presentations, Excel reports, and Word documents.

Celine'searlier work experience includes roles as a Visual Communication Services assistant at Booz & Company from May 2011 to March 2015, where they produced high-quality deliverables using Microsoft tools, and as a Marketing Executive at Universal S.A.R.L from May 2010 to May 2011, where they coordinated magazine advertising placements.

Overall, Celine Hitti has demonstrated a strong track record of success across various roles and industries, showcasing their expertise in trade marketing, visual communication, talent management, and entrepreneurship.

Celine Hitti completed their education at the Lebanese University - Faculty of Information. From 2007 to 2010, they obtained a Bachelor's degree in Public Relations, Advertising, and Applied Communication. Later, from 2010 to 2012, they pursued Mass Communication/Media Studies at the same institution. Celine has also obtained several certifications in various fields, including Data Analytics, Critical Thinking, Leadership, Music Business Foundations, Adobe Illustrator/Photoshop, and Social Media.