Believe
Jean-Christophe Mercier has a strong background in the music industry, with extensive experience in sales, distribution, and label management. Jean-Christophe currently serves as the Global Sales Director at Believe, a leading music digital distribution and services company. In this role, they oversee a team of 25 people and is responsible for sales management, label management, trade management, support, and video management. Prior to joining Believe in 2010, Mercier worked at Wagram Music as the Responsable Marketing label Test et distribués and Responsable labels distribués. In these roles, they managed product managers and supervised a roster of 25 different music labels, implementing release plans for physical and digital sales. Earlier in their career, Mercier was a Label Manager at EMI Music, specifically overseeing Mute and DFA records.
Jean-Christophe Mercier obtained a DESS degree in Gestion des Institutions Culturelles from Université Paris Dauphine - PSL between 1992 and 1997. Prior to that, they attended Lycée International de Saint Germain en Laye, but no specific degree or field of study is mentioned for this period.
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Believe
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Believe is a world leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development, in their local markets, with expertise, respect, fairness and transparency. It is a best in class technology organization, providing global distribution and digital marketing services to its partners, with more than 1,200 professionals and offices in 45 countries. Believe owns several brands, labels and companies, including Believe Distribution, TuneCore, Nuclear Blast, Naïve and Allpoints. Believe is part of the Next40, won the Europe's Allstar 2019 Company of the Year, and won the « Grand Prix » of France 2020 Future Unicorns.