Roochay Shukla

Roochay Shukla serves as the Head of Creative Marketing for India and South Asia at Believe since September 2024. Prior experience includes holding the position of Senior Marketing Manager at Outdustry from November 2018 to August 2024, where responsibilities encompassed marketing and promotions for high-profile artists such as Dua Lipa and Major Lazer, as well as influencer marketing strategies. Previously, Roochay was Assistant Promotions Manager at Sony Music Entertainment, engaged in digital marketing campaigns and promoting urban hip-hop culture. Additional roles at TEDxBerkleeValencia, JSM Corporation, and as Co-Founder of LiVE - it is exemplify Roochay's diverse expertise in marketing, sales, and business development within the entertainment sector. Roochay holds a Master’s Degree in Global Entertainment and Music Business from Berklee College of Music and a Bachelor of Engineering in Mechanical Engineering from The Maharaja Sayajirao University of Baroda.