Believe
Will Tinkler is a seasoned professional in the music industry, currently serving as Director at Mandatory Music since May 2019, where efforts focus on aiding musicians in maximizing their streaming potential. In addition, Tinkler is the Editorial and Marketing Partnerships Manager at Believe, starting in May 2021, responsible for overseeing all digital service providers (DSPs) in the AUNZ region and developing strategic marketing initiatives for artists. Prior experience includes a role as Digital Coordinator at Sony Music Entertainment from September 2019 to May 2021, where responsibilities included DSP account management and data analysis within the digital team. Tinkler holds a Bachelor's degree in Marketing, Management, and Psychology from The University of Sydney Business School, earned between 2013 and 2018.
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Believe
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Believe is a world leading digital music company, helping artists and labels to build their audiences and careers, at all stages of their development, in their local markets, with expertise, respect, fairness and transparency. It is a best in class technology organization, providing global distribution and digital marketing services to its partners, with more than 1,200 professionals and offices in 45 countries. Believe owns several brands, labels and companies, including Believe Distribution, TuneCore, Nuclear Blast, Naïve and Allpoints. Believe is part of the Next40, won the Europe's Allstar 2019 Company of the Year, and won the « Grand Prix » of France 2020 Future Unicorns.