Reinaldo Padua

Chief Brand Officer at Beliv Company

Reinaldo Padua has an extensive and diverse work experience spanning over multiple industries. Reinaldo is currently the Chief Brand Officer at Beliv Company, where they are responsible for implementing commercial and marketing strategies globally. Prior to that, they held various roles at The Coca-Cola Company, including Head of Marketing for East, Central Africa, and South Africa, where they achieved significant market share growth for the Minute Maid/Cappy juice brand and successfully relaunched the Coke Studio music program. Reinaldo also served as the Sr Director of Marketing for the Juice, Water, Dairy & Tea Portfolio in the Central, North, and Caribbean Latin American region, and as the Sr Director of Marketing for the US Hispanic & Emerging Segments, where they played a key role in expanding the FIFA World Cup Program nationally. Before their tenure at Coca-Cola, they worked at Zyman Group as a Managing Consultant, leading consultant teams in creating marketing strategies. Reinaldo also has experience at AT&T as a Senior Product Manager and at Booz Allen & Hamilton as a Summer Associate. Additionally, they worked at Kraft Foods as Gerente de Categoría and Brand Manager, and at Procter & Gamble as a Department Manager and Market Research Supervisor. Reinaldo's experience demonstrates their expertise in brand development, market research, and strategic marketing planning.

Reinaldo Padua earned a Bachelor's Degree in Business Administration from Universidad Metropolitana (VE) in 1992-1996 and a Systems Engineer degree from the same university in 1989-1994. Reinaldo then pursued an MBA from Duke University in 1999-2001, specializing in Business.

Links

Previous companies

Booz Allen Hamilton logo
AT&T logo
Procter & Gamble logo
The Coca-Cola Company logo

Timeline

  • Chief Brand Officer

    June, 2021 - present