Regina Martinez is a highly experienced digital marketing professional with a focus on paid search and social media strategies. Currently serving as the Sr. Manager of Digital Marketing at Belk since October 2018, Regina has led significant initiatives including the launch of programmatic advertising and the management of substantial advertising budgets. Prior roles include Director of Paid Search Marketing at Publicis Health Media and MediaCom, where Regina oversaw paid search strategies for diverse brand portfolios. Regina's career began as an Online Marketing Associate at PC Richard & Son, eventually paving the way for success across prominent companies in the digital marketing space, marked by substantial revenue growth and successful campaign implementations. Regina holds a Bachelor of Science in Communications: Media Management from SUNY New Paltz and another Bachelor of Science in Airport Management from Vaughn College of Aeronautics and Technology.
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