Vipasa Shah

Vipasa Shah is a seasoned marketing professional with extensive experience in database marketing and campaign analysis. Currently serving as a Senior Database Marketing Specialist at Belk since October 2017, Vipasa has honed expertise in designing and executing multi-channel marketing campaigns using platforms such as IBM Unica, Adobe Campaign, and PL SQL. Previous roles include Senior Marketing Campaign Analyst at Harte Hanks, where responsibilities included creating sales analysis reports, as well as positions at Coach, 1-800-FLOWERS.COM, INC., and Sirius XM Radio Inc., all focused on direct marketing and campaign analysis. Educational qualifications include a Master of Business Administration from Schiller International University, a Postgraduate Diploma in Media & Communication from SNDT, and a Bachelor's degree in Mass Media & Communication from the University of Mumbai.