Agnes J. Roter

Agnes J. Roter is an accomplished marketing professional with extensive experience in strategic brand management and digital marketing. As Vice President of Marketing & Ecommerce at Bell since August 2020, Agnes oversees brand health and drives consumer engagement and revenue growth. Previously, at The Source, Agnes served as Director of Marketing Communication & Strategy, where marketing strategies were developed to enhance brand health and traffic, as well as Manager of Retail Marketing, focusing on marketing plans and campaigns. Additional experience includes managing online planning and strategy at BMO Private Banking and various marketing roles at OLG, which involved CRM strategy and promotional partnerships. Agnes holds a Bachelor of Commerce with Honours in Marketing from York University.