Ivano Pirro has an extensive background in retail sales leadership, currently serving as Vice-President of Retail Sales for Bell, Virgin Plus, and The Source since May 1999. Prior to this role, Ivano held the position of Vice President of Sales and Customer Experience at The Source from July 2016 to July 2023, and earlier served as Director of Sales and Customer Experience. In addition, Ivano contributed as a keynote speaker at the Journées économiques - Perspectives 2019 event in November 2018. Ivano holds a Bachelor of Arts degree from Concordia University, completed between 1994 and 1998, and a degree in Business Administration from Dawson College, attended from 1993 to 1996, along with being an alumnus of Loyola High School, where education was completed from 1987 to 1992.
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