Patrick Larouche is a seasoned professional in revenue management and marketing with extensive experience at Bell Media and Bell Canada. Since October 2013, Patrick has served as Senior Director of Revenue Management at Bell Media, overseeing inventory optimization across various media platforms. Prior roles include Director of Marketing for the Business Market at Bell Canada, where Patrick led a large team to support a sales force generating $3 billion annually. Patrick's career at Bell Canada spans over a decade, encompassing positions in marketing strategy, web analytics, eCommerce solutions, and customer service management. Patrick holds a Bachelor of Arts in Marketing & Communications from Université Laval.
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