Marcelo Vasconcellos, MBA, currently serves as FP&A Director at FFP, overseeing financial closing and analysis for a Private Equity-owned firm with over $300 million in annual revenue. With extensive experience in finance, Marcelo previously held the role of Finance Director/Controller and Managing Partner for a retail franchise, successfully structuring multiple franchises generating over $10 million in revenue annually. Prior positions include Strategy Project Manager at Value Partners Management Consulting, where a major telecom project generated an incremental $1 billion in revenue, and Business FP&A Senior Manager at Coca-Cola, where significant cost savings and profitability improvements were achieved. Marcelo's expertise spans financial planning and analysis, strategic management, and operations, supported by an MBA in Corporate Finance and a Bachelor's degree in Electrical and Electronics Engineering.