Bell & Ross
Ludovic Bail is an accomplished design professional with extensive experience in brand design and visual communication. Currently serving as Chef de studio Brand Design at Bell & Ross since November 2021, Ludovic specializes in creating impactful visual identities for brand platforms and managing a multidisciplinary creative team. Previous roles include Senior Brand Designer at Bell & Ross, where the focus was on producing relevant visual content for luxury watches, and freelance branding and digital marketing for clients like LANA stationery and Heschung footwear. Additionally, Ludovic has served as Directeur artistique, fostering original graphic designs for various prestigious brands, and has held design roles at HESCHUNG, Cyllene, and Mephisto-Officiel. As a co-founder of horstaxe studio, Ludovic cultivated skills in project management and client strategy while leading a digital and print design studio.
Bell & Ross
It all started with a passion for watchmaking and inspiration drawn from the world of aviation. A team of watch designers and aeronautical control panel specialists joined forces with one objective: creating timepieces ideally suited for professional use. Embracing the rich heritage of Swiss watchmaking, this team sought to satisfy the exacting demands of individuals operating in the most extreme circumstances. To ensure that a watch perfectly meets the expectations of its users, Bell & Ross brings together experts with complementary know-how to achieve a single objective: to create a utilitarian watch. Bell & Ross watches meet four basic principles: legibility, functionality, precision, and reliability. Bell & Ross timepieces can be found on the wrists of professionals working under extreme situations, such as astronauts, fighter pilots, deep sea divers, bomb disposal experts, high-performance athletes, renowned actors, rock stars, and urban explorers looking for new adventures. In Switzerland, in our manufacture in La Chaux-de-Fonds, that our Master watchmakers develop, assemble and make the final adjustments to Bell & Ross watches. All their art is revealed in the precision of the measurements, the rigour of the checks carried out on the watches and the attention given to each work stage, no matter what be the watch's mechanical intricacy.